Proudly Second Best

IKEA

IKEA announced that they're proudly the second-best option. Celebrating the unique bond between parents and their kids and highlighting its wide children's collection. Featuring top selling products: the ANTILOP Highchair, BOLMEN Step Stool and the SMÅGÖRA cot, left aside by kids in favour of their parents.

A campaign in collaboration with DAVID Madrid.

INGO HAMBURG

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20355 Hamburg
Germany

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