Guilty Pets

IKEA

Animals worldwide are increasingly being treated as family members. Recent studies reveal that 67% of people aged 18-32 choose pets over parenthood. Naturally, as these furry friends become integral parts of households, the frequency of little domestic accidents also increases.

To highlight affordability by featuring iconic IKEA products accidentally broken by cats and dogs. Showcasing the heartfelt moments and challenges that pet parents often experience at home in their everyday lives, while also comforting them: with IKEA, their furry friends’ mischiefs are problems they can afford.